There’s a buzzword that keeps floating around boardrooms and strategy sessions - innovation. We all want it, chase it and try to bottle it up like some sort of alchemical elixir. But here’s the thing: true innovation isn’t just about being the first to market or launching the next disruptive app. It’s about creating environments where creativity thrives, where ideas have the freedom to play and where, most importantly, people are genuinely well. Lisa Durante reports.
Since starting my career as a Sustainability writer for the UN, then progressing as a wellness and lifestyle editor for various magazines in the Middle East, to establishing myself as a serial entrepreneur in this rapidly evolving space, my perennial question is: How can I fuse the spark of innovation with the richness of both live and online experiences to benefit both individuals and workplace wellness overall?
Measurement, monitoring and mentoring. The answer lies in creating a living, breathing framework where corporate strategy and human vitality meet, mingle and multiply.
IT Innovation: The Digital Backbone of Wellness
Bells and whistles may initially appeal but technology is ultimately the quiet hero of any modern corporate wellness strategy. Imagine integrating AI-driven analytics to track employee wellbeing trends or using digital platforms to deliver personalised health insights. Companies like Accenture and Deloitte are already pioneering the use of technology to enhance employee experiences, from cloud-based health portals to AI-driven wellness coaching. The challenge is to inspire qualitative and quantitative wellness improvements not to infringe privacy, right?
Fact: By 2025, 50% of large organisations are expected to have a dedicated digital employee experience strategy (Gartner).
I’m no techie for sure, this is why I admire how capable innovators can weave digital solutions into lifestyle wellbeing programs that can ignite vitality, loyalty and positive outcomes across the board. Whether it’s using wearable technology to monitor bio-age changes or offering virtual wellness workshops through robust digital platforms, it’s clear that IT isn’t just an add-on - it’s the engine that drives sustainable wellness improvements at every age and from any starting point.
Fact: Research shows that companies using digital health tools see a 30% increase in engagement and a 20% boost in productivity (Deloitte).
Innovation Needs a Human Heart
When I think of innovation, I think of curiosity. It’s the childlike wonder that propels us to explore new ideas. But let’s face it: curiosity doesn’t thrive in exhausted minds. It doesn’t flourish in stressed-out teams. If your staff are slogging through burnout, the only thing they’ll be innovating is their exit strategy.
This is where our CENTUM concept comes in. Beyond helping individuals pinpoint, reach and maintain their wellbeing goals via online sessions with given experts, wellness can also be embedded into corporate innovation strategies. It’s not just about ticking boxes. We’re cultivating environments where innovation feels less like a task and more like a natural outcome of a well-balanced, fulfilled and vibrant workforce.
Fact: Workplaces that prioritise mental health see a 30% reduction in absenteeism and a 25% boost in productivity (World Health Organization).
Daycations & Retreats: The Secret Ingredient
Wearing my hat as a holistic and lifestyle event curator, one of my favourite ways to ignite this magic is through live gatherings - Daycations and Retreats. Imagine taking corporate teams out of the usual four walls, breathing life into strategy meetings with fresh air, soulful food and holistic, evidence-based health practices offered by experienced facilitators. These aren’t just breaks - they’re intentional wellness interventions that reap both an economic and emotional ROI..
For example, during a recent CENTUM Retreat in Tuscany, we hosted members from a corporate leadership team. Between strategy sessions, they immersed themselves in guided breathwork and movement practices. Nothing too way out, but definitely novel for them. I watched as tension melted away, and, almost organically, the quality of ideas that usually hide in the corners of the mind started to emerge. Creativity needs to breathe in order to expand. Just like lungs. It was as if the combination of nature, wellbeing practices and shared experiences tuned everyone into the same creative frequency.
Fact: Organisations that invest in corporate retreats see a 22% improvement in team cohesion and creativity (Harvard Business Review).
The WCC Culinary Approach: Nourishing Innovation from Within
As an inveterate health foodie, who loves to both cook, eat and share, I see nutrition as a vital part of the innovation equation. Our culinary approach is inspired by Blue Zones cuisine, known for promoting healthy longevity and optimal vitality. It’s not just about what’s on the plate - it’s about how the food is prepared, served, and shared. At Wellness Culture Connect, whether it’s a Daycation curated on a B2B or B2C level, or a five-day retreat somewhere exotic worldwide, I draw from the Slow Food Movement, an ethos born in Italy, which champions local ingredients, seasonal produce and the art of mindful eating.
We know that in Saudi Arabia or the United Arab Emirates where I mainly operate from, adhering to every principle of the Slow Food Movement might not always be possible. But our mission is to plant seeds of discernment - encouraging individuals and companies alike to adopt mindful practices, even if only incrementally. Our approach is not about strict adherence but about opening minds to a lifestyle where every action counts. After all, quantum entanglement isn’t just a buzzword - it’s a reminder that every choice sends ripples through the world.
Fact: The Blue Zones diet is associated with a 35% lower risk of chronic diseases and a 20% increase in longevity (National Geographic).
Vision 2030: A Wellness Revolution in the Workplace
Saudi Arabia’s Vision 2030 isn’t just about economic diversification and digital transformation - it’s also about enhancing quality of life, including corporate wellness. The Saudi corporate wellness market is projected to grow at a CAGR of 6.40% during 2024-2032, driven by employers' increasing focus on creating a workplace culture that prioritises health and supports employees in achieving a balanced professional and personal life.
The Human Capability Development Program (HCDP) aims to empower Saudi citizens with the skills and resilience needed to thrive in a global marketplace - an ambition that aligns seamlessly with our CENTUM focus on holistic, integrative health wellness.
Fact: The HCDP aims to increase Saudi workforce productivity by 20%, with corporate wellness playing a key role (Vision 2030).
Beyond Programs: A Consciousness Shift
Our CENTUM model isn’t just about offering bespoke online and onsite wellness services coordinated by experts - it’s about sparking a shift in consciousness. We have learnt how to guide companies to see workplace wellness not as a box-ticking exercise, but as a transformative process. It’s about raising awareness, nurturing environments where every action is intentional, and understanding that wellness and innovation are two sides of the same coin.
This isn’t a wellness trend - it’s a movement. We’re here to remind leaders that every mindful choice made within their organisations creates ripples of positive change, far beyond the workplace. Because, as quantum physics tells us, every action has an equal and measurable reaction. Our approach is to make sure those reactions contribute to a healthier, more innovative world.
