Wellness Culture Connect - Blog #Environment

World With Purpose: Where Heritage Meets Global Prosperity An Exclusive Interview With Roberta Calarese

Wed, 19 Feb 2025 06:27:00 +0000

Introduction: A Vision in Motion

In the heart of Diriyah, where the echoes of Saudi Arabia’s storied past meet the ambitions of its future, an extraordinary gathering will take place. The World With Purpose (WWP) KSA 2025 summit is not just an event; it is a strategic convergence of visionaries, investors, and changemakers who are redefining legacy, wealth, and leadership on a global scale.
For Roberta Calarese, Founder and CEO of GHAYA and Chair of World With Purpose, this edition of the summit represents something far greater than a high-level networking opportunity. It is a statement about the intersection of economy, culture, and innovation, perfectly aligned with Saudi Arabia’s Vision 2030.
“The Kingdom is not just opening its doors to investment,” Roberta tells me ahead of the event, “it is redefining the very nature of what purposeful, sustainable investment looks like.”
This year’s WWP summit will see a powerful shift: an increased interest from private offices, global investors, and next-generation wealth holders eager to explore opportunities within Saudi Arabia’s rapidly transforming market.
But what is it about Saudi Arabia that has captured their attention?

KSA: A Magnet for Global Private Capital

Saudi Arabia’s economic transformation under Vision 2030 has reshaped its investment landscape, turning it into one of the most sought-after markets for global private offices and family wealth managers.
“What we are seeing is a realignment in how family offices and private investors approach opportunity,” Roberta explains.
Key trends driving this shift include:
Strategic Alignment with Global Capital: The Public Investment Fund (PIF) and Saudi Vision 2030 initiatives have accelerated privatisation, foreign direct investment, and technology-driven industries, making the Kingdom an attractive market for long-term capital.
Sectoral Diversification: While energy remains a pillar, Saudi Arabia is now drawing major investment in AI, agritech, hospitality, real estate, and sustainable development.
Next-Gen Investors Seeking Impact: Younger wealth holders within private offices are increasingly focused on legacy-driven investment, and Vision 2030 offers a clear blueprint for economic transformation that aligns with their values.
Regulatory Evolution: With business-friendly reforms, evolving regulatory frameworks, and robust financial incentives, KSA is de-risking entry points for foreign investors.
“There is an undeniable appetite for private capital to be part of this journey. Saudi Arabia is offering more than just investment opportunities—it is offering legacy-building opportunities.”
And at the heart of this transition is a fundamental truth:

The New Wealth Mindset: Purpose Beyond Profits

The landscape of wealth and investment has shifted dramatically in recent years, with a new generation of high-net-worth individuals, family offices, and sovereign funds looking beyond traditional returns.
“Wealth is no longer just about accumulation—it’s about responsibility, impact, and transformation,” Roberta states.
WWP KSA 2025 embodies this philosophy, convening leaders who understand that the most powerful investments are those that leave a lasting mark on industries, communities, and culture.
The summit’s themes reflect this shift, covering:
Sustainable Prosperity – How capital can drive long-term, regenerative economic growth.
The Power of AI and Technology – Innovations shaping the future of work, business, and investment.
Women with Purpose – Unlocking the potential of female leadership and wealth stewardship.
Family Business & Legacy – Future-proofing family enterprises in a changing world.

Heritage as a Driver of Economic Diplomacy

One of the most fascinating dimensions of Saudi Arabia’s transformation is its recognition of heritage as an economic driver—a concept that many leading economies have leveraged for global influence.
“Cultural capital is just as valuable as financial capital,” Roberta points out. “Look at France, Italy, Japan—these nations have built entire industries on the strength of their heritage, from haute couture to artisanal craftsmanship. Saudi Arabia is entering this conversation in a major way.”
Through the Ministry of Culture’s Heritage Commission, Saudi Arabia is:
Reviving and reintroducing its historical landmarks, arts, and craftsmanship to a global audience.
Using cultural diplomacy to expand its soft power, much like France with its wine industry or Japan with its meticulous craftsmanship.
Positioning heritage tourism and experiential travel as key economic sectors, capitalising on Saudi Arabia’s unique landscapes, ancient sites, and UNESCO-listed locations.
This cultural and economic alignment is why the WWP Gala Dinner in Diriyah is such an integral moment of the summit—an evening where business leaders, policymakers, and visionaries will not only discuss investment but experience Saudi Arabia’s cultural narrative firsthand.

The Gala Dinner: A Showcase of Saudi Soft Power

Against the timeless backdrop of Diriyah, the WWP Gala Dinner will serve as a masterclass in how a nation can tell its story through its cuisine, its traditions, and its hospitality.
For Saudi Arabia, food is more than sustenance—it is a cultural expression, a diplomatic tool, and an economic asset.
“People underestimate the power of cuisine in shaping perception,” Roberta notes. “A well-curated dining experience is a gateway into understanding a culture. Saudi Arabia has the depth, the history, and the sophistication to use its gastronomy as an introduction to the world.”
The dinner, curated by the Saudi Culinary Arts Commission, will blend:
Authentic regional dishes served with modern finesse, highlighting the depth of Arabian flavours.
An immersive gastronomic journey, where each course reflects the narrative of Saudi heritage, from the spice routes to contemporary fine dining.
A celebration of Arabian hospitality, underscoring how tradition and modernity coexist seamlessly in the Kingdom’s new era.
For private offices and investors in attendance, this evening will not just be about networking or investment opportunities—it will be an experience designed to reshape their understanding of Saudi Arabia’s place in the world.

A Historic Inflection Point

As WWP KSA 2025 unfolds, Saudi Arabia is sending a clear message to global investors, entrepreneurs, and cultural leaders:
This is a country that values its past but is not bound by it. A country that is building its future with vision, intelligence, and purpose.
And for those who recognise the power of aligning with a transformation of this scale, the opportunity is now.
“The world has entered a new era of prosperity—one that is no longer just measured in financial returns, but in the ability to create lasting, meaningful impact. Saudi Arabia understands this deeply. And so do the people who will be sitting in that room at WWP.”
The Kingdom isn’t just inviting investment—it is inviting partnership, collaboration, and legacy-building.
As the evening draws to a close, the conversations that started in Diriyah will extend far beyond its ancient walls—into boardrooms, industries, and economies worldwide.
Because this is more than an event.
This is a moment in history.

Reclaiming Vitality: A Blueprint for Sustainable Wellness

Sun, 02 Feb 2025 16:21:54 +0000

Introduction

January has already flown by, and with it, many well-intentioned health goals have quietly faded into the background. Research suggests that most New Year’s resolutions related to well-being begin to wane within the first few weeks of the year. But here we are on February 1st - a perfect moment for a renewed sense of commitment. Instead of sweeping resolutions that often feel overwhelming, embedding small, sustainable changes—micro habits - can be the key to long-term success.

Lisa Durante investigates.

Today I take inspiration from functional physician, Dr Fadi Al Shaban and the inspirational words he shared with me seemingly eons ago when I used to be the editor of New You magazine, a monthly publication published in Dubai dedicated to looking and feeling 10 years younger: “Life is meant to be a blissful experience. Our biological design, with its many internal control systems, has evolved to ensure harmony between ourselves and our external environment. Over time, nature has defined a delicate link between humans and their surroundings, while civilisation has shaped healthy models of interrelationship. Our daily activities - our lifestyle - should be attuned to the integrity of the triad of our existence: body, mind, and spirit. Achieving conformity between oneself and the environment on one side and among others on the other is essential. The innate ability to self-correct and the natural healing power within each of us are the greatest forces in maintaining vitality and health. Indeed, the functional wisdom of our biological systems cannot be surpassed by even the most sophisticated biomedical technology. The most effective approach is to use cutting-edge knowledge to support these biological systems rather than disrupt their natural concert.”

Other healthy aging luminaries agree. Take Dr. Mark Hyman, for instance, he states, “The most powerful medicine is at the end of your fork.” True wellness isn’t just about avoiding disease; it’s about making intentional choices that align with our biology, harnessing the natural ability of our bodies to heal and thrive.

Similarly, Dr. David Perlmutter, author of Grain Brain, emphasises that reducing inflammation through lifestyle changes can drastically improve cognitive function and overall health.

A personal friend and shining example of timeless radiance and Benjamin Button youthfulness, Dr. Carol Talbot, in her latest book, Re-Imagine You: Bioregenesis of the DNA Blueprint through Source Feeding, encourages readers to explore their untapped potential and reframe their mindset toward optimal health. She states, “Say what you do want, not what you don't. The unconscious mind struggles with negatives.” This philosophy aligns with the importance of shaping our thoughts and actions in a way that fosters well-being and longevity. Another personal friend and experienced pyschotherapist, Andrea Anstiss, in her book Juicy Life: 8 Surprising Steps to Awaken Your True Self, delves into the deeper layers of health, exploring the connection between emotional resilience, ancestral healing, and vitality. She states, “True wellness is not just about the body - it’s about reclaiming the emotional blueprints we carry and transforming them into sources of strength.” This aligns with the concept that sustainable wellbeing requires an integrated approach, merging science with ancient wisdom.

The World Health Organization defines health as “a state of complete physical, mental, and social well-being, and not merely the absence of disease or infirmity.” Maintaining this state is an active, ongoing process that depends on the daily choices we make. From understanding our circadian rhythms to making informed decisions about nutrition, movement, and stress management, our lifestyle holds the key to a longer, healthier life. For those like me who enjoy learning through visual storytelling, and occasional healthy couch potato pursuits, documentaries such as Heal, The Game Changers, and Limitless with Chris Hemsworth offer inspiring insights into the profound connection between lifestyle choices and longevity.

Basic Biological Principles

Genetics vs. Environment: The Epigenetic Equation

Genetics determines individual physical characteristics, behaviour, and the likelihood of developing certain diseases. However, social and environmental components reshape these interactions. Dr. Francis Collins, former director of the National Institutes of Health, famously stated, “Genetics loads the gun, and the environment pulls the trigger.”

Circadian Rhythms & Diurnality: The Body’s Natural Symphony

The body’s biological systems are synchronised to an internal clock called the circadian rhythm, which regulates sleep, metabolism, and energy levels. This clock is highly sensitive to lifestyle factors such as light exposure, diet timing, and stress. Disruptions - such as late-night screen use, shift work, or unhealthy eating habits - have been linked to increased risks of cancer, cardiovascular disease, and metabolic disorders.

As Dr. Matthew Walker, author of Why We Sleep, explains, “Sleep is the single most effective thing we can do to reset our brain and body health each day.” Prioritising quality sleep, minimising blue light exposure before bed, and maintaining consistent wake-up times help to regulate these rhythms and optimise long-term health.

Conscious Approach to Longevity: Lisa’s Actionable Steps

Like all of us, I’m perfectly imperfect, but these steps are what I’ve distilled and try to take every day based on the years of writing about and interviewing experts in the fields of integrative medicine and holistic healing.

✔ Optimise Circadian Health: Wake up with natural light daily, avoid blue light exposure at least one hour before bed, and maintain a sleep schedule of 7-9 hours nightly.
✔ Prioritise Brain Health: Engage in at least 30 minutes of creative or problem-solving activities daily, such as journaling, learning a new skill, or memory-enhancing exercises.
✔ Manage Stress Intentionally: Commit to 10 minutes of breathwork or meditation daily, engage in nature walks at least three times per week, and practise mindful movement.
✔ Adopt a Nutrient-Dense Diet: Follow a plant-forward, non-inflammatory diet incorporating Slow Food Movement principles - locally sourced, seasonal, whole foods with minimal processing.
✔ Move Daily: Engage in 45 minutes of functional movement daily, including a mix of strength training, yoga, or brisk walking.
✔ Cultivate Meaning & Purpose: Participate in holistic activities such as art therapy, grassroots social engagement, or volunteering in local sustainability projects at least once per month.

Conclusion - Onwards and Upwards

A life of optimal vitality is not about quick fixes or extreme changes - it’s about creating a sustainable rhythm of conscious choices. Health is not merely the absence of disease but the presence of vitality, purpose, and a deep connection to oneself and the environment.

The most advanced medical technologies will never surpass the intelligence of our own bodies when given the right conditions to thrive. By realigning with our natural biological rhythms, reducing stress, nourishing our bodies with whole foods, and fostering meaningful connections, we reclaim the power of conscious longevity.

The journey toward sustainable wellbeing is an ongoing process. It begins with small, intentional steps - steps that, over time, shape a vibrant, healthier life. Not just for ourselves but to be resilient to help support others.